Your Race Day Stay in Cheltenham

The George offers unparalleled convenience and comfort for guests attending the Cheltenham Festival or races all year round. Located in the heart of Cheltenham’s town centre, you can enjoy a leisurely stroll to the action after a laid back breakfast.

You benefit when you Book Direct

If you book with us, you really do make our day.

Always the very
best rates

Hands down the best rate around. There’s no cheaper rate to be found.

Later than usual
check-out*

1pm check-out. It’s the stuff dream stays are made of.

First dibs on even
better rooms*

If there’s a better room available when you arrive, a sweet upgrade is all yours.

Tuck into a cooked brekkie

Wake up to a hot-breakfast-of-choice when you book Bed & Breakfast**


*subject to availability. **call it an upgrade. Bed & Breakfast stays booked via third parties consist of a cool continental only.

Design-Led Bedrooms

Aesthetic is pivotal. We’ve focused on the raw materials to set you up for a tip-top stay. We’re all about ultra-comfy Hypnos mattresses, rainfall showers with thoughtful skincare products and hi-speed Wi-Fi.

The Racing Calendar

Planning a stay outside of Cheltenham Festival? There’s world-class racing to enjoy all year round. Pair the thrill of race day with a luxurious stay at our boutique hotel for the perfect getaway. Whether it’s a big racing weekend or a quieter meet, retreat to sumptuous comfort at the end of the day.

Friday 24th & Saturday 25th October – The Showcase

Friday 14th – Sunday 16th November – The November Meeting

Friday 12th & Saturday 13th December – The Christmas Meeting

– 2026 –

Thursday 1st January – New Year’s Day Racing

Saturday 24th January – Festival Trials Day

Thursday 6th March – Official Cheltenham Preview Evening

Tuesday 10th March – Friday 13th March Cheltenham Festival

Wednesday 15th & Thursday 16th April – The April Meeting 

Friday 1st May – Race Night

The Final Furlong Bar at No.38

Join us at the ultimate spot to start, end and celebrate your day at Cheltenham Racecourse. A vibrant space to mingle and create lasting memories.

Enjoy free entry, live evening music, great drinks, and an amazing atmosphere.

Join us for our famous Race Week Final Furlong Bar every year.

Open Race Week – Tuesday to Friday
10:00am to 1:30pm and 4:30pm to 10:00pm.